Collaborative Photo Shoot & MILA – Emily Herzig Floral Studio

A few weeks ago I was asked to be part of a collaborative photo shoot with a team of event professionals to showcase our work at a new wedding venue in Exeter, NH called MILA by the White Apron. I am excited to be sharing some of our artistry and my thoughts about styled shoots and what professional creative collaboration means to me.

Collaboration among wedding event professionals is not just about executing a shared vision, it’s also about weaving together various elements to create a seamless and enchanting experience for couples on their special day. As a florist participating in a photo shoot alongside industry experts for this shoot with planner/designer Lindsey McKitterick of Lindsey M. Events and photographer Lindsay Hackney, the opportunity to collaborate opens up a world of creativity and innovation. While Lindsay Hackney captures every petal’s delicate curve, Lindsey McKetrick meticulously folds each napkin perfectly amidst intricately styled table settings, Lena Hartford, Hair that Moves and Christine Flanagan, The Crown Boutique transform the model from one look to the next…Each professional brings their unique expertise to the table (literally), culminating in a symphony of beauty.

At the heart of collaboration lies the understanding that each element contributes to the overarching narrative of a potential couple’s love story. As a florist, my role extends beyond merely providing beautiful floral arrangements; it involves actively listening to the visions of other professionals and intertwining floral designs harmoniously with the venue’s ambiance (and let me tell you, Mila has great ambiance), the bride’s gown, and the overarching theme (in this case, the hope of eventual spring). The result is a cohesive aesthetic that elevates every aspect of the event, from the delicate blooms adorning tables to the breathtaking backdrops framing precious moments captured through Lindsay’s lens.

For me, collaborating with other wedding event professionals fosters an environment of mutual respect and appreciation for each other’s craft. It’s not uncommon to hear me exchanging insights with the photographer on how lighting can enhance the vibrancy of the florals or brainstorming with the event coordinator how to incorporate seasonal blooms seamlessly into tablescapes and all of asking each other about upcoming wedding trends. This exchange of knowledge enriches not only the final outcome but also our individual growth within the industry, pushing boundaries and redefining what’s possible in the realm of wedding aesthetics.

Being a florist at a collaborative photo shoot is not just about creating beautiful arrangements; it’s about being part of a collective effort to turn dreams into reality. It’s about witnessing the magic that unfolds when passionate professionals come together, each contributing their expertise to craft moments that will be cherished for a lifetime. In this symbiotic relationship, we don’t just create weddings; we create memories that bloom eternally in the hearts of those we serve.

I am proud of the work we do, and happy to share some of what came from this collaboration. I am so looking forward to the 2024 wedding season to begin! A great big thank you to all the wedding professionals that made this shoot a success and this day a memorable learning experience. Your artistry, professionalism, and hard work is so inspiring.

Love and Flowers,

Emily

Photography: Lindsay Hackney Photography

Planning & Design: Lindsey M. Events

Venue & Food: MILA by The White Apron

Rentals: Peak Rentals

Cake: Love & Flour Bakery

Officiating: Swoon Union

Videography: Matt Devino

Flowers: Emily Herzig Floral Studio

Hair: Hair That Moves

Make-Up: The Crown Boutique